213 calorie per serving (lowest compared to similar products)

Improved cooking and eating qualities

Almost zero fat

No potential of oxidized oil / no calorie from fat

No alkaline salt (thus low salt)

No preservative / no coloring

10% insoluble-dietary fiber
(cellulose+ hemicellulose): one serving provides -25% of daily dietary fiber need

Promoting regularity and other dietary fiber-related heaIth benefits

Commercial requirements
(motivation to purchase)