Modelling Green Entrepreneurship Proclivity For Green Economy Among Generation Y Nascent Entrepreneurs

Prof. Dr. Noor Hazlina Ahmad

To investigate the reasons for low green entrepreneurship proclivity among Malaysians.
To investigate how green orientations (i.e. green attitude and green value) affect perceptions (i.e., perceived desirability and perceived desirability) among Gen Y nascent entrepreneurs.
To investigate how cultural factors (i.e. social norm and government legislation) affect perceptions (i.e., perceived desirability and perceived desirability) among Gen Y nascent entrepreneurs.
To examine how perceptions (i.e., perceived desirability and perceived desirability) affect green entrepreneurship proclivity among Gen Y nascent entrepreneurs.
To examine if green entrepreneurship education moderates the relationship between perceptions and green entrepreneurship proclivity among Gen Y nascent entrepreneurs.
To develop the assessment metrics on the green entrepreneurship proclivity among Gen Y nascent entrepreneurs.
To develop a training module for green entrepreneurship proclivity among Gen Y nascent entrepreneurs.

Collaboration with GreenTech Malaysia to train local SMEs on Green Entrepreneurship and Management in 2015
Consultancy work on Green Entrepreneurship funded by GreenTech Malaysia (RM69,000)
Developed Green Entrepreneurship Index for SMEs called GREEN SCORE Conduct Green Entrepreneurship Coaching on 23 selected SMEs in the Greentech Malaysia database.
Conduct Green Entrepreneurship Seminars to the SME Owners funded by Greentech Malaysia (RM16,000)
Development of "Green Entrepreneurship Readiness Handbook - to train local SMEs on Green Entrepreneurship Awareness"